Privacy Policy

At Egg Farmers of Alberta (“EFA”), we are committed to protecting your privacy and support a general policy of openness about how we collect, use, and disclose your personal information.

The purpose of this Privacy Policy is to inform you about EFA’s practices relating to the collection, use, and disclosure of personal information that you voluntarily provide us through the use of Our Website currently located at (“Our Website”).

This Privacy Policy does not apply to information provided through the members-only egg producers section of Our Website, nor does it apply to employee personal information held by EFA.

This Privacy Policy also explains how you can contact us if you have a question about, want to make a change to, or delete any personal information that EFA may be holding about you.  We strongly recommend that you take the time to read this Privacy Policy and retain it for future reference.

Personal Information

For the purpose of this Privacy Policy, “personal information” means information about an identifiable individual, but does not include the name, title, or business address or telephone number of an employee of an organization.

What Personal Information We Collect

The personal information collected may include, but is not restricted to, the following:

  • Contact information (ie: your name, street address, city, province, postal code, e-mail address, telephone number, fax number) that you provide.
  • Demographic information (ie: your age, birth date, occupation, lifestyle, household information, and egg-related and other consumption habits) that you provide.

How We Use Your Personal Information

Your personal information will be used only for the purposes for which you voluntary provide it to us.

These purposes include sending you, by way of e-mail or mailings, materials that you have requested such as newsletters, updates, recipe books, health and nutrition tips, educational materials, and other information items.  You may ask us to stop sending you such materials at any time.  We may also use the information that you voluntarily provide to gain a better understanding of egg-related consumption habits, and to improve Our Website, as well as our educational and information materials.

The information that you provide to us through contest entries may be shared with EFA’s marketing and promotions agency for the sole purpose of administering the contest, and to generate aggregate research about egg-related consumption habits.

When We Disclose Your Personal Information

We will not sell, license, trade, or rent your personal information to or with third parties.

We may share the information that you provide to us through contest entries with EFA’s marketing and promotions agency.  EFA’s marketing and promotions agency is prohibited by us from using your personal information for any purposes other than those described above, and from disclosing the information to any third party.  The agency is required to protect the personal information it receives from EFA and to comply with the general principles described in this Privacy Policy.

A limited amount of a contest winner’s information (ie: first name, city and province of residence) may be posted on Our Website, but only after we have obtained the winner’s explicit consent to do so.

EFA reserves the right to disclose personal information to a third party if a law, regulation, search warrant, subpoena, or court order legally requires or authorizes us to do so.

Knowledge and Consent

EFA collects personal information about you only when you voluntarily provide it.  Typically, we will seek consent for the use or disclosure of your personal information at the time of collection.  In certain circumstances, consent may be sought after the information has been collected, but before use (ie: when we want to use the information for a purpose not previously identified).

The form of consent that we seek, whether it is express or implied, will largely depend on the sensitivity of the personal information and the reasonable expectations of the individual in the circumstances.

We will not, as a condition of the supply of a product or service, require you to consent to the collection, use, or disclosure of information beyond that which is required to fulfill the purposes for which the information is being provided by you.  However, your voluntary provision of additional information helps us to improve and expand the educational and information services that we offer, and to conduct research about egg-related consumption.

You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice, by contacting us.

How We Protect Your Personal Information

EFA makes all commercially responsible efforts to ensure that the personal information that you provide to us is protected against loss and unauthorized access.  This protection applies in relation to information stored in both electronic and hard copy form.  Access to your personal information is restricted to select employees or representatives.  In addition, EFA employs generally accepted information security techniques, such as firewalls, and access control procedures to protect personal information against loss and unauthorized access.

Retention of Your Personal Information

EFA retains your personal information only for as long as necessary to fulfill the purposes for which it was collected, and to comply with applicable laws.

For example, the information that you provide to us through contest entries is retained only for the duration of the contest, and any further period required to generate aggregate research about egg-related consumption.  When you provide information about egg consumption or related matters, we aggregate the information before using it for research purposes, and do not retain your personal information once aggregation is complete.  The information that you provide to us when you request materials from us is retained only for as long as is required to process your request.

Accessing and Updating Your Personal Information

Upon your request, we will make all commercially reasonable efforts to make the personal information that we hold about you available to you.  In certain limited circumstances, such as where the information is prohibitively costly to provide, the information contains references to other individuals, or the information cannot be displayed for legal or security reasons, we may not be able to make all of the information that you have requested available to you.  You may request access to your personal information by contacting us.

You can help us maintain the accuracy of your personal information by contacting us and notifying us of any changes to this information.


If you have reason to believe that EFA may have failed to comply with this Privacy Policy, you may make a complaint by contacting us.

Links to Third Party Sites

Our Website may offer links to other third party websites.  You should be aware that operators of linked websites may also collect your personal information (including information generated through the use of cookies) when you link to their website.  EFA is not responsible for how such third parties collect, use, or disclose your personal information, so it is important to familiarize yourself with their privacy policies before providing them with your personal information.

Changes to this Privacy Policy

EFA reserves the right to modify this Privacy Policy at any time without notice.  The Privacy Policy posted at any time or from time to time via Our Website shall be deemed to be the Privacy Policy then in effect.

Contacting Us

In the event that you have any questions about this Privacy Policy, or for any of the other reasons indicated above, you may contact us at the addresses below.

Egg Farmers of Alberta is a not-for-profit that was incorporated in 1968, under the provincial Marketing of Agricultural Products Act.

Email:Please fill out the online Contact Us form
Mail:Egg Farmers of Alberta
Attn: Chief Privacy Officer
#101-90 Freeport Blvd NE
Calgary, AB
T3J 5J9
Telephone:403-250-1197 / 1-877-302-2344