When Egg Farmers of Alberta decided to revamp our sustainability strategy in 2021, we wanted to build off the success and achievements from the previous seven years, which were informed by our inaugural sustainability strategy. In addition to identifying and prioritizing sustainability issues that impact egg farmers and the Alberta egg industry, EFA wanted a provincial strategy that would compliment the national sustainability strategy developed by EFC. EFA also wanted to ensure that our approach to sustainability was more aligned with global standards for sustainability reporting.
Stratos, a management consultancy specializing in sustainability, helped EFA conduct our materiality assessment. Stratos worked with the EFA Board of Directors and management team to redevelop our sustainability strategy, with an emphasis on six key characteristics of good quality disclosure: materiality, credibility, inclusivity, responsiveness, transparency, and accessibility.
EFA’s revamped sustainability strategy, which was launched in early 2022, includes 8 pledges across our 4 pillars – Healthy Birds, Healthy Eggs, Healthy Farms, and Healthy Communities – that will guide the provincial egg industry over the next 3-5 years.
Egg Farmers of Alberta developed a comprehensive sustainability strategy in 2014, which encompasses everything we do and enables us to more effectively tell our story. For Alberta egg farmers, sustainable egg production is socially responsible, environmentally sound and economically viable. The sustainability strategy identified EFA’s key pillars:
A key output of the sustainability strategy is EFA’s Sustainability Report. Our inaugural report, which was released at EFA’s AGM on February 24, 2015, reported on a variety of sustainability metrics related to each pillar. The report also established an historic timeline of important milestones and achievements for Alberta’s egg industry.
EFA worked in collaboration with The Prasino Group and Alberta Agriculture and Rural Development to develop our sustainability strategy. The journey was chronicled by an independent reporter – Kieran Brett – who published his first bulletin in January 2015.
Subsequent Sustainability Reports build on the momentum from that first report. In addition to expanding the amount and variety of metrics being reported on, they began to take a more forward-looking approach, replacing the historic timeline of achievements with a number of progressive targets. EFA’s Sustainability Report is intended to be the annual report card for our organization, our farmers, our industry, and our consumers.
EFA did not publish a Sustainability Report in 2020, since all of our established targets had been achieved. On-farm program scores continue to be included in our Annual Report.