Profile – Christina Robinson

My name is Christina Robinson, and I am EFA’s Farm Programs Manager.

I was initially drawn to EFA because I liked the idea of working in agriculture since I grew up in a rural community and the thought of working with farmers resonated with me.  It didn’t take very long to fall in love with this industry and this organization – and now I’ve been here 12 years!  There is such variety in the work we do and we can see the fruits of our efforts in the success of our farmers.  At EFA we have a great group of people to work with; in our farmers, our staff team, and in the other organizations we work with.

I’ve been married to my husband Mike for 16 years and have a thirteen-year-old son named Grayden, and a yellow lab named Lily.  My interests outside of work focus around spending time with my family, whether it’s renovating one of our flip properties, camping, or traveling. 

My favorite memory during my time at EFA is from an AGM just a few years after I started when Alberta egg farmers voted in favor of making accreditation for the Start Clean – Stay Clean on-farm food safety program mandatory, and then seeing each of the farmers achieve that goal by the deadline.  We have seen similar farmer-led motions in the areas of hen housing and animal care.  It is very inspiring and motivating to see our farmers wanting to lead the way in demonstrating excellence.

I feel our pioneering spirit and desire to continually improve is at the heart of EFA’s success.  There is never a time when EFA is not looking for new ideas, working to strengthen relationships, or digging into potential solutions to the challenges that lay before us.  There is a culture of empowering and building up people for success, whether that’s our staff or farmers.  This, together with our strong governance structure, has allowed EFA to consistently achieve the goals we’ve set out, contributing to the long-term success of our farmers.

As I look ahead to the future for EFA, I see a period of growth with consumers, creating both opportunities and challenges.  We are also working to proactively address the challenges that face EFA, ensuring our farm education and programs help all egg farmers meet the high standards for food safety, animal care, and environmentally responsible farming practices while increasing the transparency with which the industry operates.