September was an extremely busy month for both the EFA Board and staff. EFA took members of Alberta Agricultural Products Marketing Council on a tour of an egg farm and the province’s only egg breaking plant, to introduce them to the egg industry. This engagement was a huge success, as a large portion of the council were recently appointed by Alberta Agriculture and Forestry. Thanks to our gracious hosts at both EPIC and New York Colony!
The Canadian Centre for Food Integrity’s annual public trust summit was held in Calgary this year, which was attended by a large delegation from EFA. A diverse group of presenters spoke on a wide range of topics related to trust and transparency. A consumer panel of six millennials were asked about their views and opinions about food, trusted sources of information, and their purchasing habits and preferences. Farmers are considered trustworthy and credible, but still have a lot of work to do in order to inform, educate, and dispel myths about eggs and egg farming.
EFA also hosted its second stakeholder engagement session, titled Hatching Ideas on Animal Welfare. Representatives for various stakeholder groups attended the event that was hosted at Fairview Colony, including food service chains, retailers, producers, animal welfare researchers, supply chain partners, as well as the EFA Board and staff members. There was good discussion about animal welfare issues in egg production. We discovered a lot of disconnected links between farmers and food service groups, who need to be more informed about how food is produced, since they have the direct connection to the end consumers.
The month concluded with the first meeting of EFA’s newest committee, the Egg Industry Advisory Committee (EIAC), which was followed by EFA’s annual strategic planning session. The Board would like to thank all those who attended both meetings and contributed to lively and valuable discussion on a broad range of pertinent industry issues.