EFA would like to thank all Egg Ambassadors for another fantastic event season, full of consumer engagement and memorable stories, in the pursuit of building public trust in our industry. Egg farmers already have a tremendous amount of responsibility when it comes to caring for laying hens, and providing Albertans with fresh, local food. Egg Ambassadors have a passion and enthusiasm for representing all Alberta egg farmers, which deserves to be recognized!
With an increasing scrutiny on our industry, and a general trend of consumers wanting to know more about where their food comes from and how it was produced, it is more important than ever to have a team of trained Egg Ambassadors. Every conversation is an opportunity to educate, dispel common myths, and build confidence in both our product and farming practices.
Whether you’re a new recruit or an experienced representative, EFA encourages all new and returning Egg Ambassadors to attend an Egg Ambassador Workshop every year.
EFA will be hosting multiple Egg Ambassador Workshops in early 2019, in a few different cities in different weeks, to hopefully be able to accommodate all interested egg farmers. For more information about the Egg Ambassador program, please contact David Webb at the EFA office.